Freitag, 14. Dezember 2012

Recommended Start-Up Books

Hi folks,

if you ever wanted to found a start-up and are still looking for some advice, I recommend the following three books that helped me to sharpen my understanding of a start-up's basic building blocks and it's inner workings.

The first one is Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers. This book will help you to define your initial product vision in terms of a business model. This books introduces you to a tool called the Business Model Canvas (BMC). The BMC will guide you step-by-step through the creation of a business model. Once you have defined your business model with the help of the BMC, you will find it much easier to communicate your business model to others and have a good starting point for your start-up.

The second recommended reading is The Lean Startup by Eric Ries. Eric introduces you to a methodology - the Lean Startup Methodology -  which describes how you should run your start-up. While the Business Model Canvas is used to define your start-up's business model, the Lean Startup Methodology describes how you should implement this business model: incrementally in short iterations. It will help you in managing your precious time and money before running out of them. If you have never run a start-up before, you will find a perfect coach in Eric.

Ash Maurya combines the Business Model Canvas and the Lean Startup Methodology in his book Running Lean. He presents an adopted version of the Business Model Canvas called the Lean Canvas. He shows you how to apply the Lean Startup Methodology in conjunction with the Lean Canvas. The two previous books teach you the tools. This book shows you how to use these tools. Ash takes you through the development of one of his start-ups step-by-step. He defines a Lean Canvas and walks you through the complete implementation of an initial product vision. If you have read "The Lean Startup" and cannot wait to apply the Lean Startup Methodology, read this book before you get your hands dirty.

Keine Kommentare: